An Uprise Product Validation Case Study
Capture
aka what was our objective?
Record360 leadership and product teams were interested in bringing a new product to market and engaging Uprise to surface critical customer needs, find a compelling value proposition, and inform features for the MVP.
3 Key Takeaways:
Executed Market Tests with a quick turnaround
Increased Record360’s customer-message confidence
Saving countless hours guessing who wanted their product, what they wanted, and why they wanted it
Timeline
60 Days
Playbook
B2B Market Test
Outcome
Product Launch
Create
1/ Develop the Strategy
Before validating the demand for Record360’s new product, Uprise conducted a one-on-one interview with the product and marketing team at Record360 to gather their critical assumptions about customers, messaging, and product functionality. After onboarding, Uprise conducted rapid keyword, market, and competitive analysis, to develop a minimum test strategy.
aka what did Uprise do?
2/ Craft Tests and Creative Assets
To effectively test our goals, we brought an iterative approach allowing isolated, compounded learnings. As such, we split our testing into three phases and created testable assets, including Facebook and LinkedIn ads, custom landing pages, and creative assets for each (all reviewed and approved by Record360). We then tested these with their target customer segments and gathered learnings.
3/ Learn, Iterate, and Launch
We evaluated, optimized, and iterated the weekly test to refocus our efforts for maximum learning. Once we understood enough about the message-market resonance, we handed the results to the internal marketing team and helped them transition toward a product launch.
Conclude
aka what did we learn?
Our ad campaign performance indicated a moderate-high resonance with their target demographic. Further, our test data revealed that Record360’s best early customers are likely to be:
Customer Profile: senior executives (Senior to Owner) working in Machinery and Construction with between 51-200 employees, located in Charlotte and LA county.
Engagement Stats
Campaign Spend: $3k
CPC: $2.42
Avg. CTR: 1.9%
Reach: 165k
Variables Tested: 6
Iterations: 4
Landing Pages: 4
Ads: 12
Catalyze
aka what were the takeaways?
Based on the results of our testing, Record360 successfully launched its product, achieving strong initial traction with its target customer base and accelerating adoption rates. The results of our tests helped marketing, sales, and product teams by providing the following:
Data-driven marketing messaging and materials
Targeted sales scripts and talk tracks
Refined MVP functionality
Our engagement saved Record360 countless hours guessing who wanted their product, what they wanted, and why they wanted it. With data in hand, they could successfully launch their product with confidence in less than 90 days.
“I constantly reference Uprise’s work, and use the insights from our dashboard to better understand our customers needs when evaluating future products.”
— Cadi K., Record360
Your On Demand Market Testing Team
No more failed launches.
No more wasted time and money.
No long term contracts.
Start Validating Today
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